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What is See by Chloe? Get to Know the Breezy, 70's Inspired Little Sister of Chloe

  Monday, November 8, 2021 at 1:59 PM   |    Post a Comment     Tagged: 

Find Out Everything You Need To Know About The See by Chloe Brand

Image courtesy of 1000Logos.

See By Chloe is the sister brand to Chloe. Both brands create unique and fashionable designs for women's clothing and accessories. Like dresses, sweaters, shorts, shoes, and handbags. If you’re looking for clothes with a nice mix of classic and modern styles, give this brand a look.

Where Can You Buy See By Chloe Products?

See By Chloe products can be purchased from the brand’s official online store page (, as well as other select online fashion retailers like Shopbop. The official store page is shared by the parent brand, Chloe. In order to access the See By Chloe brand products, simply click on the “See By Chloe” link at the top of the webpage. This will open a drop-down menu that will allow you to navigate to all of the different collections offered by the sister brand.


See By Chloe also has multiple different boutiques spread across the United States, Europe, Asia-Pacific, and the Middle East. These small fashion stores exclusively sell See By Chloe products and none of the parent brand’s products. The parent brand Chloe has its own boutiques separate from the sister brand. Some of the See By Chloe boutique locations include:

  • Dallas, Texas (United States)
  • Atlanta, Georgia (United States)
  • Beverly Hills, California (United States)
  • Stockholm, Sweden 
  • Madrid, Spain
  • Xi’an, China
  • Tokyo, Japan
  • Dubai, United Arab Emirates

See By Chloe’s boutiques are just as fashionable as their products! Image courtesy of Atelierlame.

See By Chloe Shipping Information 

Let’s go over some common questions about shipping and orders from the official website.

Does The Brand Ship Internationally?

No, and yes at the same time. It’s a bit complicated so let’s break it down. Currently, the brand does not ship to U.S. territories, P.O. Boxes, APO, FPO, or General Delivery. Any orders placed that have these addresses will be canceled. You might read this and think that if you live outside the United States you’re out of luck, you can’t have things shipped to you. 


Not exactly. You see, the brand’s website sets your shipping restrictions and locations based on where your current location/the location the order was placed from. As an example, we live in the United States, so when we visit the site, we are automatically directed to the U.S. version of the site with shipping set to come from U.S. locations. If we lived in Europe and we were trying to ship something to a friend or family member in the United States, our order would be canceled because the location from which our order was placed and the shipping destination are not in the same country. It’s a bit tricky.

How Long Does It Take For See By Chloe Brand Products To Ship?

The brand usually offers 4 shipping methods for its products. The first is the standard shipping method. This will see your order delivered in 5 to 8 business days. It’s also free! The following shipping methods will cost extra based on how fast you want the order delivered. Express shipping will take 2 to 4 business days. Next-day delivery is the fastest out of all of them and will see your order delivered on the next business day. The brand’s fourth shipping option is called Saturday delivery and simply guarantees that the order will be delivered on a Saturday morning. All delivery times are set to begin one day after the order has been placed.

Who Owns See By Chloe? What is the Brand’s History?

We can’t really talk about the See By Chloe brand without discussing its parent brand Chloe first. The story of the Chloe brand begins in the year 1952. Gaby Aghion designs her very first clothing collection. The designs are both elegant and modern with relaxed silhouettes. In the construction of her designs, she used fabric that was well-refined and high-quality.

Gaby Aghion was born in Egypt and lived to be 93 years old. Just long enough to see her brand turn 62 years old. Image courtesy of Vogue.

In 1957 Gaby organized the first fashion show for the Chloe brand. The collection featured in this show was the Spring-Summer 1958 collection. The fashion show was held at the renowned artist haunt, Cafe de Flore in Paris. Gaby would continue to hold Chole’s fashion show at Left Bank cafes until the mid-60s. The brand’s cool, romantic, and glamorous designs were a massive hit with young women who felt a connection between the designs and their own personal aspirations. 


In the 1960s Gaby trusted in a new generation of talented young designers to carry on her vision for the brand. Over the next decade, the brand releases many new items that increase the brand’s popularity even further. Some of these new items included: a new silk blouse which quickly became an essential part of the brand’s wardrobe and known attitude, a Tertulia dress with a hand-painted design that was inspired by Nouveau motifs, and a pair of loose silk trousers that were designed to glide over the skin and embody a relaxed elegance.


The cape design was really popular for the brand back in the 1970s, embodying a sense of flow and freedom. The year 1972 saw the brand’s first boutique open in Paris. Romantic, bohemian, and nomadic elements were combined together in 1973 with the release of the brand’s Rachmaninoff dress. This dress featured graphic black and white motifs and a matching scarf.


In 1974, Karl Lagerfeld emerged as the sole designer for Chloe, his time with the brand is marked by his soft and flowy silk dresses. These Lagerfeld dresses show off his prolific talents through the feminine, romantic, and carefree designs of the dress’s lace inserts. In 1975 Lagerfeld became the brand’s executive designer. In the same year, Chloe launched its first fragrance. The fragrance features a floral scent and becomes one of the most popular scents available at the time.

Chloé’s Nomade Eau de Toilette

Here we have one of the brand’s most popular perfumes. This perfume’s size is 1.7 fl oz or 50 ml. Image courtesy of Chloe.

This fragrance embodies the free-spirited radiance of the modern woman while also balancing the timeless elegance the brand is known for. The perfume draws on the vibrantly uplifting sweetness of lychee and the natural floral nuances of freesia. 


The start of the 1980s sees Lagerfeld creating new dresses for the 1982 and 1983 spring-summer collections. 1982’s was inspired by music, while 1983’s was inspired by sewing. After the 1983 collection, Lagerfeld left the brand. In 1987 Lagerfeld’s successor, Martine Sitbon began her five-year run as head of design. Her designs are known for their play on soft femininity, references to historical menswear, and the cabaret.


The 1990s see Lagerfeld return and throughout the decade he references elements from multiple cultures and classical pop culture that celebrate femininity and carefree romance. The designs from these collections, alongside the famous supermodels of the 1990s, elevated the brand’s popularity to even grander heights. 1998 saw Chloe embrace the new sexy, rock and roll attitude that the 90s are so well known for.


In the 2000s, the brand embraced the succession of three female creative directors: Stella McCartney, Phoebe Philo, and Hannah MacGibbon. Throughout the decade, the brand broadened its horizons by launching new accessories like bags, shoes, and other small leather goods. 2001 marked the launch of the See By Chloe sister brand.


The next creative director Clare Keller joined the team in 2011. Her direction captures the brand’s history with fluid, free, and feminine designs with just a hint of boyish charm. 2014 was the turning point for Keller, and all of the knowledge and experience she had accumulated throughout her life fell into place with the commercially and critically successful Spring-Summer 2015 collection. The current creative director of Chloe is Gabriela Hearts, who took over in 2020, and has been leading the charge ever since with her lines of ready-to-wear, accessories, and leather goods.

Gabriela has had great success as the creative director at Chloe. It appears she is also quite charitable, which is always a good thing to see. 


A Sizing Guide For See By Chloe Products

See By Chloe’s official online website has a page dedicated to sizing guides. The page has guides for women’s and children’s ready-to-wear products, footwear products, and accessory products. The style charts have size comparisons for:

  • French sizes
  • Chinese sizes
  • German sizes
  • Spanish sizes
  • Italian sizes
  • Japanese sizes
  • Korean sizes
  • Russian sizes
  • United Kingdom sizes
  • United States sizes



See By Chloe and its parent brand Chloe are fairly unique in their products and history. We have only scratched the surface for both so if you’re interested in learning more about the brand and what they have to offer we encourage you to check out their website/store page. You're bound to find something to pique your interest and capture that free-flowing romantic style you’ve been searching for.

About Closet Fashionista

Loves to get bargains on clothes and is obsessed with Harry Potter and Disney. By day she is a freelance graphic and web designer. She also has a slight obsession with movies.

You can also find her on the web at her Harry Potter and Matthew Lewis fan sites.

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